Speaking of food labels, as a general rule it is best to pay very little attention to what the front of the box says. It is mostly hype and designed to change our minds/get us to buy the product. They can easily say things that are 'not-a-lie' but, when you look at all the information, not really accurate or helpful in making an informed decision. Here is a good article about just that trick used to sell cereal.
RTD Blog